Every great enterprise is vulnerable, no matter how large its market share, how brilliant its leadership, or how spectacular its past achievements. In a fast-moving, unpredictable economic landscape, the descent from iconic status to absolute irrelevance can happen with terrifying speed. But is corporate failure a sudden, unpredictable strike of bad luck? Or does it follow a distinct, trackable pattern?
In this meticulously researched digital guide, Jim Collins—author of the definitive business classic Good to Great—pulls back the curtain on the institutional architecture of decline. Based on years of rigorous corporate analysis, Collins proves that the downfall of great companies is rarely caused by external market shocks. Instead, it is a self-inflicted disease that operates in five distinct, predictable stages.
