What separates the truly exceptional, enduring companies from the rest? Why do some businesses burst onto the scene with a brilliant product only to fade into obscurity a decade later, while iconic institutions continuously reinvent themselves and dominate their industries for generations?
In this timeless global bestseller, Jim Collins and Jerry I. Porras pull back the curtain on eighteen premier, long-lasting companies—including Disney, 3M, Boeing, and General Electric—to find the underlying blueprints of their longevity.
Built to Last: Successful Habits of Visionary Companies completely demolishes standard business folklore. It proves that building a legendary organization doesn’t require a charismatic, larger-than-life CEO or a flawless, visionary product idea at the start. Instead, it requires a deep commitment to an organizational architecture that masterfully balances a timeless core philosophy with an aggressive drive for progress.
